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FOR IMMEDIATE RELEASE
Code 3 Collectibles Ceases Production
Van Nuys, CA, August 19, 2011 Matrix
Holdings Limited, announces that 2011 will be the last year of production of
Code 3 Collectible die-cast vehicles. The company, Code 3 Collectibles
(www.code3.net), will continue to operate its online business in an effort to
sell all remaining inventory until further notice.
Arnie Rubin, founder of Funrise Toy Corporation, launched Code 3 Collectibles in
1997, aiming to ignite the emotional chord between Funrise Toys and the "little
kid" in "big kids" - the adult toy collector. Code 3 Collectibles focused on
producing high quality, limited edition die-cast replicas of emergency and
firefighting vehicles, but also held licenses to create collectibles for
Smithsonian Air and Space Products, Star Wars licensed products and a line of
3-D movie posters under the brand Legendary Casts.
"We have been passionate about the Code 3 Collectibles brand since we
launched in 1997. During that time, we have had an amazing connection with our
collector base. We appreciated their passion and loyalty. Unfortunately, the
recent economic downturn has made it extremely difficult to continue the high
standards of manufacturing that has made Code 3 Collectibles who we are,"
said Arnie Rubin, CEO of Code 3 Collectibles.
Funrise Toy Corporation and Code 3 Collectibles are headquartered in Van Nuys,
CA, and are wholly-owned subsidiaries of Matrix Holdings Limited. Arnie Rubin is
both CEO of Funrise and Code 3 Collectibles, and Vice Chairman of Matrix.
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